This list has been updated as of February 21, For more on choosing a Content Marketing Platform vendorcheck out our eBook.
While many of these tools existed for years prior to the advent of content marketing—and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.
However, many of these tools are quite different from each other and serve vastly different purposes within content marketing. Each of these attempts have arguably fallen short in one regard or another.
Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner. Many of the entries are resource sites and blogs such as the Content Rules Blog, or events such as Content Marketing World While such resources can be helpful for marketers, they this web page not strictly tools.
The list also makes no attempt to organize and group tools together. In April ofRebecca Lieb of Altimeter Top Blog Post Proofreading Sites Au a list of 15 Top Blog Post Proofreading Sites Au marketing vendors.
We were flattered to have Curata included in the initial list. Also in April ofU. While this is perhaps the best map of the content marketing vendor set I have seen, it is lacking in the number of vendors and categories covered. For every tool you see in the map, there is a long tail of many other tools that are similar or perform parts of functions of the tool included in this graphic. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them.
For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, I placed them in the Analytics group.
I am sure there are entire categories missing here. Webtrends — Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more. Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.
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Offers person-centric data in real time, and ties anonymous activity to known activity once a visitor becomes a customer. Google Analytics — Customize reports, measure the impact check this out social media and mobile on website traffic, measure conversion rates, and more.
Docalytics — Cloud-based platform that allows departments across a company to view documents, review analytics, and track leads. Empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics. Helps marketers circumvent coding their website in order to put tracking on different pages.
Visible — This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms. Simply Measured — Analyze social media posts across nine different platforms. Create comprehensive reports, such as a competitor comparison analysis.
Crimson Hexagon — Measure the impact of past social media campaigns. Improve future campaigns by backing up changes with data. Rival IQ — This analysis tool helps optimize content promotion by reporting on past and competitor performance. Zuum — Get insights into competitor content on social media with this tool that identifies viral content and popular influencers.
SumAll — Measures your social channels, websites and eCommerce. Provides you with a complete look at the success of all online initiatives. Also allows you to create custom social media campaigns.
Quantcast — Receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.
Alexa — This web traffic tool provides traffic data and global rankings for commercial websites. Track online market share by industry. Insight Squared — An all in one analytics software for sales, finance, marketing and support data. SEM Rush — Gives users the ability to track keywords across both paid and organic search campaigns.
Finds prominent keywords, and determines how your site stacks up against competitors. Then use the insights to improve the discoverability of your brand on search and social. Pardot — Top Blog Post Proofreading Sites Au lead management tool lets marketers and salespeople move prospects through the sales funnel.
Genius — Sales and marketing people can collaborate using this online-sales lead tracking software system. Integrates email, social media, offline events, content, and more. Helps sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more. Offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.
Act-on — This cloud-based platform helps marketers organize campaigns, integrate marketing into sales and support systems, and measure results. Create personalized landing pages, emails, web pages, and more. Users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior, and create database prospects through social media hashtags and keywords.
Right On Interactive — Lifecycle marketing automation software. SalesPanda — I nbound marketing automation software. Helps you create a strong online presence, enhance your website traffic, and increase lead conversions for your business.
Combines CRM, marketing automation, e-commerce, and payments solutions with a marketplace of apps, integrations, and partners. Allows users to engage with customers in real time, while building rich link for targeted marketing. Monetate — Turn real-time into relevant digital experiences.
Take a snapshot of every visitor, create multivariate tests and rules-based product recommendations, and more.
Demandbase — B2B marketing tool. Create targeted, relevant conversations with buyers at every stage. Personalize the web experience, segment and analyze companies and more.
Personally engage with and tailor content to each customer. Idio — Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.
Marketers can personalize messaging, content, and calls-to-action for their multichannel campaigns by persona, account and buying stage. Account based marketing is a significant feature of Triblio. Constant Contact — Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more. Also offers social social media marketing tools. Vertical Response — This free tool enables companies to send emails and newsletters that are responsive on all platforms.
RapidMail — RapidMail is an email newsletter software that also delivers statistics and insights needed to grow a subscriber base. Sales Panda — Create better marketing collateral, improve SEO, and share relevant content on social media to build your sales pipeline. GetResponse — GetResponse is an email marketing software that assists in the design and distribution of content for better consumer engagement.
Emma — This Top Blog Post Proofreading Sites Au marketing software offers several different editions, customized for businesses, agencies, non-profits and universities. Postwire — Post, edit, and share various types of content.
Qvidian — Sales enablement solution. Helps businesses reduce the sales team onboarding time, and allows these teams to collaborate more efficiently.
Get collateral out the door quickly, stay organized, and better enable sales. SalesFusion — Align marketing and sales with lead scoring, marketing automation and much more.
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Created specifically for mid-sized B2B companies. Sprinklr — Large global companies use this social media management system. Engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more. Tweetdeck — Track brand mentions and hashtags, manage multiple Twitter accounts, schedule Tweets, and more, all in a single Twitter platform.
Hootsuite — Manage multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets. Buffer — Add articles, photos, and video. Keyhole — A real-time dashboard shows how many people posted with your hashtag. Also the number of Retweets, Likes, and Impressions your campaign is generating. Social Bro — Follow trends on Twitter and capitalize upon them with this fully functioning twitter listening and publishing tool.
ReachPod — This platform helps to monitor and manage web presence and social media accounts. Twitter — Boasts over half a billion registered users. Twitter lets users post messages of up to characters, share photos and videos, create custom lists, send direct messages, and more. Lets users connect with friends, share links, photos, videos, and events, join groups, and more.
Has nearly 50 million users. LinkedIn — A business-focused online network. Percussion — This streamlined CMS offers editable templates, shared assets, versioning, automatic link management, drag and drop editing, and more. Enables content producers to simplify their content editing and publishing process. Tumblr — Known for its community of content creators and curators and its capabilities for sharing multimedia content.
This microblogging platform hosts over million blogs.